How do you best provide organisations with a no nonsense way to gather and organise content?
This was the original problem that Alice Deer and her co-founder Angus Edwardson set out to solve some 10 years, when they founded a software firm called Gather. Quickly it became GatherContent and their initial approach was to provide an easy way to collect and structure client content. Painlessly was the keyword back then, where many customers were profoundly loud about how their disliked working with content in their CMS.
Fast forward to today, and Alice has been the CEO in a small business with 20 employees for 10 years. In this function, Alice has been going through all the typical entrepreneurial roles of hiring, dealing with finance, marketing and naturally also speaking with customers.
Earlier this month another big milestone was achieved as GatherContent was acquired by Bynder, so now her role is shifting once again. Now she is General Manager in the GatherContent part of the bigger business based out of her home in Brighton, UK. She is also our expert of the month.
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While we have been producing digital content for more than two decades, Content Operations (ContentOps) remains an emerging practice which many organisations haven’t yet fully taken to heart. There’s related terms like content strategy, there’s plenty of tools that look at topics like content marketing, but what about the actual operations of your digital content?
To address the challenges that come with content operations at scale, there’s a shift happening in the tech landscape, or more specifically in your content toolstack. Creating content on the web is far from the same as it used to be just a few years ago and the recent acquisition of GatherContent by Bynder, signals stronger future investments in this area and perhaps the arrival of next level content operations.
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If you want to make work better, you also need to look at how you do meetings. Meetings is a big part of work and hybrid meetings is still a fairly new trade. How do we create a good experience for both physical and remote attendance?
There’s also the technical subtleties, like finding the mute button, being too loud, decent sound quality, turning the camera on/off, background photos are much more.
As always, I find it really interesting to learn from how practitioners are approaching it. Thomas Dugaro, heads up IT Collaboration at Hamburg-based publishing giant Gruner + Jahr and at a recent peer group meeting, he generously shared some of their initial thinking on hybrid meetings.
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Material extraction and the subsequent production of those materials into products is one of the leading causes of climate change, and product manufacturers are under increasing pressure to reduce this impact and close the loop on product manufacturing.
At circulist, founder & CEO Nick Gonios, is leading a mission driven venture and building a tomorrow where products are made to be used rather than thrown away. Where circular design and intelligent ecosystems will enable us to reuse and recycle natural resources, and where products can be good for people and the planet.
Nick is based in Sydney, Australia and focused on the current wicked problem of overconsumption and growing e-waste and systemic challenges. In a recent member call, Nick introduced us to Circular Economy version 2 which better drives positive impact.
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If you have been following privacy expert Tim Walters for the last couple of years, you might have noticed that he added ‘Trust Me’ to his Twitter name, so that the name on account today is: Tim "Trust Me" Walters.
Back in 2019 he famously said that “Trust Is A Prerequisite For Great Customer Experiences”. Today, as we’ve arrived in 2022, it is just a bit longer since the implementation of GDPR, the major privacy regulation by the EU.
Tim has carefully studied how privacy and trust is changing and how it impacts our work as digital leaders. In a recent member call, Tim shared what organizations must do in 2022 to create competitive experiences in today’s privacy-centric environment. According to Tim, businesses competing for consumer’s attention and loyalty, need to look at the evolving data privacy challenge as about far more than securing customer data and satisfying regulators.
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“I add full value to my organisation at my uttermost capacity”
After how many days post-first day into your current employment were you able to convey this statement with confidence? And how many days does it take a new colleague in your team/company to do the same?
These are good questions to make you think and to help us with some of the answers, we recently did our very first member call with insights from Southeast Asia. Tim Jessen, who is a Boye alumni and our previous Member Experience Manager relocated from Aarhus to Kuala Lumpur a few years ago. Now, he’s working as Senior Manager, Strategic Talent Management at SOCAR Mobility Malaysia, Malaysia’s No. 1 car-sharing company. Tim is busy hiring and has been working on how to better address employee onboarding issues
In the call he shared how he closes the time and money-sensitive gap for new employees from being a ‘new-joiner’ to becoming a fully assimilated, high-performing employee. Actually, as he said, it’s not just about closing the gap. The bigger picture is that a bad onboarding impacts both turnover and morale.
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Purchasing Bitcoin is not quite the same achievement as landing on Mars, even though the recent controversial Crypto.com ad with the famous actor Matt Damon might give you that impression.
At our annual member kick-off in Florida last month, one of the more engaging sessions was titled:
'State of the Blockchain - Autonomous Organizations, Distributed Finance, NFT's and the Role of CMS'
Hosted by Shawn Moore from Solodev, it sparked quite some reflection among the digital leaders. Interestingly, all crypto players have really nice websites and the entire field of crypto is clearly both fast-moving and loud.
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How do you make Google love your website? At a recent peer group meeting, Ture Alsvik gave his presentation a Valentine’s Day-theme and shared his insights on how you build a long term and good relationship between your website and the giant search engine.
Ture is SEO Manager at Lomax, a Danish business supplies and equipment firm with roots back to the 60’s, but today a modern e-commerce firm. As an SEO manager, his time is divided between the content, the technical dimension and naturally a fair bit of reporting. Previously he worked 12 years at travel firm Spies, where he also worked at the intersection of traffic, visibility and conversion.
He’s based north of wonderful Copenhagen and also our expert of the month.
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Emergencies—landing a malfunctioning plane, resuscitating a heart attack victim, or avoiding a head-on car crash—all require split-second decisions that can mean life or death. Fortunately, designers of life-saving products have leveraged research and brain science to help users reduce panic and harness their best instincts. In her new book called Life and Death Design, Katie Swindler brings these techniques to everyday designers who want to help their users think clearly and act safely.
Katie works as is Innovation Design Strategist, Sr. Manager at insurance firm Allstate in Chicago, IL and recently hosted a member call introducing her book. She included some of the many insightful stories featured in the book and told us more about what she learned while researching on the topic. Below you’ll find my notes with some of the highlights from the call.
She opened with a true story on how famous astronaut Neil Armstrong once had a life and death experience and turned to reading the manual.
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How do you make design accessible for everyone in your organisation? One option is to build an internal design community of practice, drip feed your colleagues with inspiration, cultivate a sharing culture and at some point let it go.
When I first spoke to Grace de Athayde, back in circa mid 2020, I was preparing our first European conference during the pandemic and Grace wanted tell her story about building a UX Community at Danfoss which went from zero to 200 members in less than a year.
In the process, she made it quite clear, including on her opening slides at that time, that she was not an expert, but I think everyone who has met Grace in the past years, would say that she’s very knowledgeable about user experience and design.
These days she is wrapping up at Danfoss and getting ready to start a new job at the LEGO Group as Sr. Manager Digital Product Design as of 1 February.
She’s also our first expert of the month for 2022.
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Composable Commerce is the future. If you are a regular reader of this blog, you already heard it last year when we had our popular MACH Alliance member call, but what does Composable Commerce really mean and why does it matter?
As Group SVP Technology at Valtech in wonderful Copenhagen, Casper Aagaard Rasmussen heads up the global strategic activities within their MACH and Composable Enterprises business. In our latest member call, he shared why the future of commerce is composable, what it means to the marketplace at large and how it impacts agencies and customers. As he said:
We are in the era of the shared ecosystem. Composable Commerce enable new business models and helps you achieve the accelerations you are seeking. We live in a world with constant change to how consumers buy products and services.
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The future of work unfolding as a distributed and hybrid digital workplace is throwing us some new challenges. Andrew Pope's work for a government client surfaced one such challenge that digital working during the pandemic has caused: a lack of focus time when compared to traditional office working.
Finding focus when we’re largely away from the office requires new behaviours and habits to reflect new working arrangements. What happened in the office isn’t happening right now.
For our very first member call of 2022, Andrew showed us how introducing game-based cards can help teams, leaders and individuals find new techniques that help us both find time and introduce structures to provide more space to focus. He also generously shared some of the more popular techniques that have been adopted in both private and public sector organisations.
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Happy New Year! The answers are out there, also in 2022. Let’s start the year, with a quick refresher of what we learned in 2021.
Personally, I found that what was the tried and tested age-old recipe now no longer holds up. This means that we even more than before need to listen carefully. We have to observe, be open to trying things out and foremost learn with an open mind.
As a community, we once again grew our member base and while doing meetings in person, hybrid and a few virtual, we also managed to publish 40 blog posts during the year. Thanks to everyone who shared their story.
Keeping with tradition, here are the five posts, which seemed to resonate the most based on readership and engagement numbers.
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“Nothing today is designed for old people”
For our final member conference call of 2021, we heard the story about how Anja Saabye is building a UX and Design team at Universal Robots. Universal Robots is based in Odense, Denmark and works with industrial automation. They are known for producing a robotic arm that is characterized by being extremely versatile and easy to use in day-to-day production.
Anja Saabye joined as Head of UX in late 2020 and has since rapidly grown her team. She joined with an agency background, including almost 6 years at Hesehus. She firmly believes that designers are the most important people in any company.
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“Internal communication can build the bridge to the future of work”
Contributing towards making the world a better place to work is a big part of what Anke Maibach does. In her role as Head of Internal Communications and Employer Branding Europe at Tata Consultancy Services (TCS), she is based in their Frankfurt office and focuses on filling her role in a very large, complex and global organisation. As of writing these lines, TCS has more than 530,000 employees.
In her own words, she sometimes sees herself as the black sheep at work. The one who comes with the unexpected point of view, or the one who looks beyond the traditional silo thinking. Interconnectivity between departments and finding the different pieces of the puzzle is important to Anke,
Anke is coming up with 14 years at TCS. Her past roles include being the Director of Communication for Central Europe and before that she was the Marketing Manager for Central Europe. Prior to joining TCS, she also worked in various marketing roles. She is our final expert of the month for 2021 and below you can learn more about her way of thinking and how she sees the big challenges towards 2022.
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