Expert of the month: Anke Maibach

“Internal communication can build the bridge to the future of work”

Contributing towards making the world a better place to work is a big part of what Anke Maibach does. In her role as Head of Internal Communications and Employer Branding Europe at Tata Consultancy Services (TCS), she is based in their Frankfurt office and focuses on filling her role in a very large, complex and global organisation. As of writing these lines, TCS has more than 530,000 employees.

In her own words, she sometimes sees herself as the black sheep at work. The one who comes with the unexpected point of view, or the one who looks beyond the traditional silo thinking. Interconnectivity between departments and finding the different pieces of the puzzle is important to Anke,

Anke is coming up with 14 years at TCS. Her past roles include being the Director of Communication for Central Europe and before that she was the Marketing Manager for Central Europe. Prior to joining TCS, she also worked in various marketing roles. She is our final expert of the month for 2021 and below you can learn more about her way of thinking and how she sees the big challenges towards 2022.

Read more

Communication: How to reclaim relevance on social media for 2019

In 2018 many people have re-considered their love-hate relationship with social media following the scandals surrounding Facebook. Digital strategist and award-winning thought leader on social media Sharon O’Dea recommends that communicators and marketers try and do the same for 2019:

Read more

Six strategic steps for succeeding with digital communication

If you google “communication tips”, you will get a large number of articles such as “Three ways to use [insert latest hot digital tool]”. While simple tips like these are great, they usually won’t help you beyond the current season. In times of constant change, we also need something more substantial that we can strive towards.

Read more

Content and collaboration: Your transformation strategy?

Every transformation effort requires a strategy - a plan for the activities and a clear vision to make it happen. When it comes to sustainable change, teams require a structured and systematic approach to ensure that people, processes, and technology are considered. Taking this broader view ensures that we think past common obstacles and shift thinking past a “project mentality”, into a “practice mentality”.

Read more