Brandwatch, like many others, is a sales-led software organisation where customers are acquired by marketing and sales and later onboarded.
Lately, they've been moving more and more into the product-led domain, having free trials, letting people onboard themselves. This requires the product team to think very differently than before.
In a recent member call, Product Director Andrius Knispelis dived into product-led growth, advised on when to do free trials, how you can better use onboarding and shared quite a few helpful examples. Let’s start with the promise of a product that sells itself.
Read more“I add full value to my organisation at my uttermost capacity”
After how many days post-first day into your current employment were you able to convey this statement with confidence? And how many days does it take a new colleague in your team/company to do the same?
These are good questions to make you think and to help us with some of the answers, we recently did our very first member call with insights from Southeast Asia. Tim Jessen, who is a Boye alumni and our previous Member Experience Manager relocated from Aarhus to Kuala Lumpur a few years ago. Now, he’s working as Senior Manager, Strategic Talent Management at SOCAR Mobility Malaysia, Malaysia’s No. 1 car-sharing company. Tim is busy hiring and has been working on how to better address employee onboarding issues
In the call he shared how he closes the time and money-sensitive gap for new employees from being a ‘new-joiner’ to becoming a fully assimilated, high-performing employee. Actually, as he said, it’s not just about closing the gap. The bigger picture is that a bad onboarding impacts both turnover and morale.
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