At its simplest, an exceptional content experience means delivering the right content, to the right people at the right time and in the right format.
But brands across the globe know it’s not as simple as it sounds. And getting it right in times of economic uncertainty is more important than ever.
In a recent member call, Warren Daniels, CMO of Bynder (Digital Asset Management Platform) joined us to tell us about the six pillars of content experience and how digital asset management enables them.
Read moreWhile we have been producing digital content for more than two decades, Content Operations (ContentOps) remains an emerging practice which many organisations haven’t yet fully taken to heart. There’s related terms like content strategy, there’s plenty of tools that look at topics like content marketing, but what about the actual operations of your digital content?
To address the challenges that come with content operations at scale, there’s a shift happening in the tech landscape, or more specifically in your content toolstack. Creating content on the web is far from the same as it used to be just a few years ago and the recent acquisition of GatherContent by Bynder, signals stronger future investments in this area and perhaps the arrival of next level content operations.
Read moreTracking down imagery for campaigns can be quite time-consuming and it’s a real challenge in many organisations with photos, videos and other material spread out across different systems.
In our recent member conference call, London-based digital asset management (DAM) expert Theresa Regli shared her insights on the topic and opened her talk by getting to the core of the problem:
When re-use or re-purposing doesn’t happen, more money gets spend on re-creation.
With a focus on DAM for the last 15 years, Theresa advises marketing leaders and DAM project leads on digital strategy, data design, and MarTech stack product selection. In our call, she shared from her recent work on DAM and integration points, specifically to the MarTech ecosystem.
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