With a new promise to deliver “an unparalleled return on your content”, CMS vendor Kontent.ai takes a different approach in a marketplace where many vendors, for good and bad, have turned to tech talk on AI, composability and going headless.
Recently they’ve introduced Mission Control, a dashboard for your content value chain, and now they’ve also completed a remarkable rebranding positioning them to firmly carve their place in the crowded marketplace.
Kontent.ai is certainly a VC-backed vendor looking for next level growth, but besides product launches and marketing changes, I also sense they are accommodating the changing ways how enterprise customers select a CMS.
A focus on your content requires changes to how you manage content, so let’s start with looking at what they’ve delivered in the product.
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