Your content is what Kontent.ai now focuses on

With a new promise to deliver “an unparalleled return on your content”, CMS vendor Kontent.ai takes a different approach in a marketplace where many vendors, for good and bad, have turned to tech talk on AI, composability and going headless.

Recently they’ve introduced Mission Control, a dashboard for your content value chain, and now they’ve also completed a remarkable rebranding positioning them to firmly carve their place in the crowded marketplace. 

Kontent.ai is certainly a VC-backed vendor looking for next level growth, but besides product launches and marketing changes, I also sense they are accommodating the changing ways how enterprise customers select a CMS.

A focus on your content requires changes to how you manage content, so let’s start with looking at what they’ve delivered in the product.

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The six pillars of content experience and how digital asset management enables them

At its simplest, an exceptional content experience means delivering the right content, to the right people at the right time and in the right format. 

But brands across the globe know it’s not as simple as it sounds. And getting it right in times of economic uncertainty is more important than ever.

In a recent member call, Warren Daniels, CMO of Bynder (Digital Asset Management Platform) joined us to tell us about the six pillars of content experience and how digital asset management enables them.

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