With a new promise to deliver “an unparalleled return on your content”, CMS vendor Kontent.ai takes a different approach in a marketplace where many vendors, for good and bad, have turned to tech talk on AI, composability and going headless.
Recently they’ve introduced Mission Control, a dashboard for your content value chain, and now they’ve also completed a remarkable rebranding positioning them to firmly carve their place in the crowded marketplace.
Kontent.ai is certainly a VC-backed vendor looking for next level growth, but besides product launches and marketing changes, I also sense they are accommodating the changing ways how enterprise customers select a CMS.
A focus on your content requires changes to how you manage content, so let’s start with looking at what they’ve delivered in the product.
Read moreSelecting the right CMS has never been easy and the marketplace remains confusing, crowded and full of new buzzwords.
At the same time, selecting the right one has probably never been more important with increasing demands and expectations both internally and externally. A good website and a good digital platform to power it five years ago doesn’t necessarily cut it in 2024. Many organisations have found themselves with massive technical debt and forced to migrate to another solution.
In a recent member’s call we heard an interesting non-profit case study from Web Team Leader Genc Kastrati at The Global Fund in Geneva. They’ve been using commercial open source CMS Umbraco to power their multilingual website for over 7 years and are quite happy with it.
The Global Fund is a Geneva-based worldwide movement to defeat HIV, TB and malaria and ensure a healthier, safer, more equitable future for all. Let’s start with a big picture of the Umbraco setup at The Global Fund.
Read moreIt’s quite unusual for a CMS selection process to take 5 years, but as the digital platform keeps growing in importance, year long evaluations are likely to get more common in the future.
In particular for large, complex and international organisations, where the task of migrating thousands of pages and custom-built development is a long, time-consuming and expensive one.
I recently spoke to Johannes Nygaard who is Chief Digital Advisor at the University of Copenhagen and a part of their CMS selection project. This project started back in 2017 and recently led to the selection of open source CMS TYPO3 as their new digital platform.
Let’s take a step-by-step look at what happened and see what you might be able to use in your own selection processes.
Read moreThe art and science of selecting the right tool is something we’ve covered on these pages for almost 20 years. It remains hard to navigate the marketplace and the list of potential bidders is long, so how do you approach it?
In a helpful new book, Deane Barker has shared his 25 lessons learned about buying content technology and services. In a recent CMS Expert member call, he shared insights from the book and we co-created 3 more lessons learned.
Read moreWordPress has a reference list which tops any of the other candidates when enterprises select new content management systems. It is used by BT (formerly British Telecom), CIO.gov, National Geographic and Nokia just to mention a few and has everything you need in terms of security and scalability. It now actually powers around 17% of all "top 1 million sites" according to Wikipedia. Finally, WordPress is open source and can be downloaded and used free of charge.
Despite all these apparent strengths, very few organisations consider WordPress as an option when they go through a CMS selection exercise. Large and complex organisations seem to mostly ignore it. Why is that?
Read moreAarhus University (AU) in Denmark announced in late June that they have selected Typo3 as their new common content management system for the entire university. Typo3 beat Sitecorein the final stages of the evaluation and will be implemented by Linkfactory, a small Danish consultancy.
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