Tracking down imagery for campaigns can be quite time-consuming and it’s a real challenge in many organisations with photos, videos and other material spread out across different systems.

In our recent member conference call, London-based digital asset management (DAM) expert Theresa Regli shared her insights on the topic and opened her talk by getting to the core of the problem:

When re-use or re-purposing doesn’t happen, more money gets spend on re-creation.

With a focus on DAM for the last 15 years, Theresa advises marketing leaders and DAM project leads on digital strategy, data design, and MarTech stack product selection. In our call, she shared from her recent work on DAM and integration points, specifically to the MarTech ecosystem.