If you have been following privacy expert Tim Walters for the last couple of years, you might have noticed that he added ‘Trust Me’ to his Twitter name, so that the name on account today is: Tim "Trust Me" Walters.

Back in 2019 he famously said that “Trust Is A Prerequisite For Great Customer Experiences”. Today, as we’ve arrived in 2022, it is just a bit longer since the implementation of GDPR, the major privacy regulation by the EU.

Tim has carefully studied how privacy and trust is changing and how it impacts our work as digital leaders. In a recent member call, Tim shared what organizations must do in 2022 to create competitive experiences in today’s privacy-centric environment. According to Tim, businesses competing for consumer’s attention and loyalty, need to look at the evolving data privacy challenge as about far more than securing customer data and satisfying regulators.