What happens when you bring together leaders from different industries who are working on different fields?
Yesterday our digital transformation friends at diconium in Hamburg hosted our sold out annual Christmas member's meeting, where we had an afternoon of learning and networking across the different fields we cover incl design leadership, employee experience, digital strategy and product management.
As the legendary advisor and influential consultant Ram Charan famously said:
"Listening isn't just hearing; it requires the willingness to entertain other viewpoints - especially opposing ones"
Like a miniature version of our 3-day Aarhus conference, we made it through 10 lightning talks in a packed afternoon with quite some thought provoking perspectives. In between we had a bit time for reflections and the conversation continued over some good food.
Read more“We need a new strategy to earn trust and help consumers and citizens make confident decisions.”
This is the premise behind Trustworthy, a 2021 book by Margot Bloomstein with the catchy subtitle: “How the smartest brands beat cynicism and bridge the trust gap”.
Margot is a Boston-based working content strategist for more than 20 years, she’s consulted with clients in a range of industries, from software-as-a-service to sex toy retailers and footwear technology to 401(k)s.
In a recent member call, we held a book club for Trustworthy. Margot introduced the book, explained how to bridge the trust gap, what the smartest organizations are doing to foster trust by using content and design to build the confidence of consumers and citizens alike and much more.
Read moreWould you like flexible working hours, working from home when you want to, unlimited vacation and no more uncomfortable salary negotiations? Or perhaps it sounds too good to be true?
Our Frankfurt-based member byte5 has been living out these elements since before the pandemic with a specific no-pain focus. It has helped shape their company culture, but what is the secret and how has it really changed work?
byte5 works on business-critical web projects, in particular based on Laravel and also using other tools like Umbraco. Their radical approach to work has been featured by Handelsblatt, FAZ and other notable German news outlets.
Read moreIf you have been following privacy expert Tim Walters for the last couple of years, you might have noticed that he added ‘Trust Me’ to his Twitter name, so that the name on account today is: Tim "Trust Me" Walters.
Back in 2019 he famously said that “Trust Is A Prerequisite For Great Customer Experiences”. Today, as we’ve arrived in 2022, it is just a bit longer since the implementation of GDPR, the major privacy regulation by the EU.
Tim has carefully studied how privacy and trust is changing and how it impacts our work as digital leaders. In a recent member call, Tim shared what organizations must do in 2022 to create competitive experiences in today’s privacy-centric environment. According to Tim, businesses competing for consumer’s attention and loyalty, need to look at the evolving data privacy challenge as about far more than securing customer data and satisfying regulators.
Read moreTech companies exploiting consumers is unfortunately nothing new and dark patterns remain commonplace.
Still, we are experiencing a shift in consumer behaviour, where ethics matter more. How do you actually do ethical design from the beginning? To answer this and to and share practical techniques to make honest interfaces work, To answer this and to and share practical techniques to make honest interfaces work, Trine Falbe, Kim Andersen and Martin Michael Frederiksen have co-authored the new Ethical Design Handbook.
Read moreLast week we held a breakfast briefing in London on the topic of Driving Digital Transformation with Legacy Technical Debt and culture change was mentioned several times as the biggest challenge, but can you fix culture?
Focusing on the business, creating trust in the teams via transparency and empowering teams to actively participate seemed to be the winning recipe in the two customer stories from Sovereign Housing and Vodafone. Co-founder of MMT Digital James Cannings highlighted the changes required and recommended building out your agile processes from the bottom up, but with support from the top.
Read more“A brand is simply trust”
With this famous Steve Jobs quote, Tim Walters used his Boye 19 conference keynote to drive home the point that it’s all about trust and trustworthiness if you want to deliver great customer experiences.
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