What happens when you bring together leaders from different industries who are working on different fields?
Yesterday our digital transformation friends at diconium in Hamburg hosted our sold out annual Christmas member's meeting, where we had an afternoon of learning and networking across the different fields we cover incl design leadership, employee experience, digital strategy and product management.
As the legendary advisor and influential consultant Ram Charan famously said:
"Listening isn't just hearing; it requires the willingness to entertain other viewpoints - especially opposing ones"
Like a miniature version of our 3-day Aarhus conference, we made it through 10 lightning talks in a packed afternoon with quite some thought provoking perspectives. In between we had a bit time for reflections and the conversation continued over some good food.
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You might have noticed that there’s a new buzzword in town: Digital Experience Composition, also known as DXC. Several niche vendors are getting together around the term, sharing their somewhat similar definitions and also their messaging on how DXC can help you solve your digital problems. Or actually, for some of them only your web problems.
If you follow the wider digital experience industry or like me have worked with CMS for decades, and sometimes try to decipher vendor marketing, you might think that Digital Experience Composition (DXC) is the new big thing. Perhaps even the new trend after headless?
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The real problem in most organisations is that they are dealing with busy developers and a marketing team that are finding it too complex to design, develop and deliver experiences that look and feel great.
It doesn’t help that the content management systems of the past have not really been designed for content collaboration, so you need to look elsewhere to sort out that problem. Also, while headless CMS has become the defacto standard, it further complicates the picture with more pieces in the puzzle.
Untangling this complexity and addressing the big challenges faced by large, complex organisations, is what Kontent.ai is focused on. They call their next level CMS a modular content platform.
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What can we do to ensure that no persona gets left behind in content management, especially as we begin to discuss requirements surrounding digital experience management?
In a recent member conference call, Preston So from Oracle looked to fields as diverse as geology and motivational psychology and expanded our sights to dimensions beyond the static web to forge a new grand compromise between content editors and marketers and their engineering counterparts to foster a bright future for the CMS — and how we can create and contribute to initiatives to support it.
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