The real problem in most organisations is that they are dealing with busy developers and a marketing team that are finding it too complex to design, develop and deliver experiences that look and feel great.

It doesn’t help that the content management systems of the past have not really been designed for content collaboration, so you need to look elsewhere to sort out that problem. Also, while headless CMS has become the defacto standard, it further complicates the picture with more pieces in the puzzle.

Untangling this complexity and addressing the big challenges faced by large, complex organisations, is what Kontent.ai is focused on. They call their next level CMS a modular content platform.