Can Arnold Schwarzenegger somehow help us make digital experiences better? This question was on my mind as I left the Ibexa Global Partner Conference 2024 held on the sunny Spanish island of Mallorca.
With over 200 participants joining, mostly from Europe, but also from further away, CEO Bertrand Maugain took the stage in his opening talk with an update on how the business keeps growing and how Ibexa now fits into the larger QNTM Group composable ecosystem.
Let’s zoom out: Ibexa is a well-established DXP vendor, who focused on B2B e-commerce and has grown from their roots in Norway to now in particular having a stronghold in Germany and France.
Read moreThe secret is out: Norwegian-based CMS vendor eZ has been reborn as Ibexa. In what’s more than just a rebranding exercise, the company also announced a more substantial shift from their previous content-focused approach to a broader focus on the B2B digital challenge.
It’s quite common in the crowded vendor marketplace that is centred around digital experience platforms to hear about mergers and acquisitions and also new vendors securing substantial funding. Product names also come and go, in particular combined with mergers and acquisitions, but having said that, it’s quite rare to hear about established vendors both changing their name and substantially changing direction.
So what’s behind the brave move and what does it mean to you?
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