While most consider data protection very important, one of problems with the current technologies, is that third parties are collecting your user data, storing it, aggregating and often also sharing it.
To be blunt: Digital advertising pays for large parts of the Web, but relies on cookies and other tracking mechanisms. Tracking mechanisms that were invented a long time ago and not designed with data ethics in mind.
This is the big problem that Google is proposing to solve with the emerging Privacy Sandbox. The Privacy Sandbox is a series of proposals to satisfy cross-site use cases without third-party cookies or other tracking mechanisms.
Read moreIf you have been following privacy expert Tim Walters for the last couple of years, you might have noticed that he added ‘Trust Me’ to his Twitter name, so that the name on account today is: Tim "Trust Me" Walters.
Back in 2019 he famously said that “Trust Is A Prerequisite For Great Customer Experiences”. Today, as we’ve arrived in 2022, it is just a bit longer since the implementation of GDPR, the major privacy regulation by the EU.
Tim has carefully studied how privacy and trust is changing and how it impacts our work as digital leaders. In a recent member call, Tim shared what organizations must do in 2022 to create competitive experiences in today’s privacy-centric environment. According to Tim, businesses competing for consumer’s attention and loyalty, need to look at the evolving data privacy challenge as about far more than securing customer data and satisfying regulators.
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