What are the common mistakes that content teams make when developing their content measurement strategy and how can you fix them?

In a recent member call, Noz Urbina shared how to position content in a way that resonates with the organisation that funded it, and the users who consume it, by focusing measurements on customer journeys and top user tasks.

Looking back on two decades of project experience, Noz Urbina has become a little obsessed with measurement. Despite having more raw data than ever on content and user experience, content teams still measure their output with metrics like simple hits, likes, clicks, and shares.

Instead, we should be measuring whether it fulfilled its reason for being.