“A brand is simply trust”
With this famous Steve Jobs quote, Tim Walters used his Boye 19 conference keynote to drive home the point that it’s all about trust and trustworthiness if you want to deliver great customer experiences.
Read moreThe Missing Links in Modern Marketing - Points of Conversion and Interpretation of Data
We have talked about being data-driven for years now, but for most of us, there is still a long way to go. Especially social media have given us easy access to a lot of different metrics. The issue is that almost all of these are volume-based:
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