“People tend to look at the wrong numbers and misinterpret the results”

Robert Petković is known to get to the point and in our conversation, he’s straight-talking as expected when we talk about his take on digital marketing in 2021 and his background as one of the first full-time digital analysts in Croatia.

Today, his role is higher level as Digital Analytics Director at Pro media group in Zagreb, Croatia, where he focuses on data storytelling and website analysis for large corporates.

In his own words, he frequently draws on his psychology background to help understand human behaviour and from talking to Robert, it’s clear that we’ve come a long way in the past 20 years when it comes to website analytics, but we also still have a long way to go.

Robert is our expert of the month.