Developing and running one of higher education's first Marketing Operations teams is something special.
That’s what Eric Greenberg has done in Philadelphia at The Wharton School since around 2013, when he began championing the growth of inbound marketing in the MarComm office after having spent several years in the department of web development.
Today, Eric runs a team of nine people at The Wharton School that covers a wide variety of scenarios. They run the Wharton content management system which has 130 websites on it, they are responsible for marketing automation and the graduate admissions Salesforce instance, as well as a school-wide email marketing platform.
Eric believes in “servant leadership”, mentoring, sharing knowledge, and creating a healthy workplace culture and a team that respects diverse opinions and works together to achieve amazing things. Eric is also our expert of the month.
Read more“We are just at the beginning of seeing the practical application of AI in digital marketing.”
Andreas Ramos is a true Silicon Valley legend and when I recently spoke to him, he was just wrapping up his slides on what is probably the first university lecture on Using AI for Digital Marketing.
Andreas moved to Silicon Valley in 1992, has worked in engineering at SGI, SUN Microsystems and other companies. He did translations and localisation in six languages before joining as head of a digital agency, where he worked with Global Fortune 200 clients. Later he led global SEO at Cisco, where he worked in 44 languages in 86 countries.
Today, he’s the author of 22+ books (he stopped counting), several of them Amazon #1 Best Sellers, and also an instructor in digital marketing at Omnes Education, one of France's leading schools for management and communications.
Read moreHow do you make Google love your website? At a recent peer group meeting, Ture Alsvik gave his presentation a Valentine’s Day-theme and shared his insights on how you build a long term and good relationship between your website and the giant search engine.
Ture is SEO Manager at Lomax, a Danish business supplies and equipment firm with roots back to the 60’s, but today a modern e-commerce firm. As an SEO manager, his time is divided between the content, the technical dimension and naturally a fair bit of reporting. Previously he worked 12 years at travel firm Spies, where he also worked at the intersection of traffic, visibility and conversion.
He’s based north of wonderful Copenhagen and also our expert of the month.
Read moreWe have talked about being data-driven for years now, but for most of us, there is still a long way to go. Especially social media have given us easy access to a lot of different metrics. The issue is that almost all of these are volume-based:
Read moreChurchill famously said:
I was reminded of this quote at a recent Boye group meeting when digital pioneer Jesper Conrad shared a memorable slide from Ogilvy’s Key Digital Trends for 2017.
Read moreSearch engine optimization (SEO) is consistently ranked as one of the most effective digital marketing methods, but if your organization has websites in several countries, how do you prioritize SEO efforts and make sure you get the most value for your brand? Often large organizations with global reach experience new sorts of problems that small organizations don’t see.
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