It is an incredible surprise to most people when they see just how large their digital estate has become over the years. Clearly, if you don’t have a grasp on your domains, it can have far-reaching consequences, both legally and financially.

Gavin Colborne from Little Forest in the UK has worked with this issue for almost a decade. He recently shared his latest and greatest thinking on the problem in a member conference call. As he said:

Existing domain management approaches often come up short. In a nutshell, it’s all about brand protection.