Domain discovery is all about protecting your brand

It is an incredible surprise to most people when they see just how large their digital estate has become over the years. Clearly, if you don’t have a grasp on your domains, it can have far-reaching consequences, both legally and financially.

Gavin Colborne from Little Forest in the UK has worked with this issue for almost a decade. He recently shared his latest and greatest thinking on the problem in a member conference call. As he said:

Existing domain management approaches often come up short. In a nutshell, it’s all about brand protection.

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