Clear strategy. Strong communication. Leadership alignment.
And yet, change still stalls.
In this member call, behavioural expert Nina Dyrberg explores why so many well-intended change initiatives struggle to take hold. The missing piece is rarely the strategy itself.
Read moreContent design is often the overlooked key to product success. We all know the feeling: teams ship features at pace, design systems mature, AI enters the workflow, and yet the product still feels confusing, inconsistent, or oddly hard to use. Often it’s not because the interface is “bad”, but because the content decisions, the language, the structure, and the flow are treated as something to polish at the end rather than design work from the start.
That’s where content design leadership comes in and why so many teams are struggling right now. Content designers are increasingly asked to do strategic work (voice and tone, information architecture, onboarding, trust, accessibility, decision-making), but they’re still often positioned as a support function. They’re brought in late, spread too thin, or expected to “fix words” in products that were never set up to succeed. And when content design is under-resourced, everyone feels the friction: teams move slower, quality drops, and customers lose confidence.
In her book Managing Content Design Teams: A Guide for Product and UX Leaders, Melanie Seibert offers a refreshingly practical guide to making content design a real capability
Read moreThe idea that “your data is yours” has become part of the digital common sense.
Platforms emphasise transparency. They offer download tools. Privacy dashboards are more visible than ever. The message is reassuring: you are in control.
I wanted to test that assumption in a simple way.
So I tried to leave Facebook properly. Not by simply deleting my account, but by downloading my data to see whether it was truly portable. Could I reuse it? Could I rebuild elsewhere? Could I meaningfully take it with me?
The experience was revealing.
Read moreThe Ibexa Summit has become a useful annual marker. It helps track product announcements, but it also reveals how Ibexa itself is evolving in response to a market that has become more complex, more fragmented, and increasingly sceptical of big promises.
This year’s Summit felt less like a celebration and more like a moment of reassessment. The headline, From composition to orchestration, signalled an attempt to move beyond the language of assembling components and towards a story about coherence, continuity, and value over time. That shift matters
Read more“These kinds of events are what spark ideas.”
Una Verhoeven, EVP Technology & Innovation at Altudo, wrote that to me after a peer group session in Utrecht yesterday. It followed a very good afternoon spent with peers talking openly about the new buyers journey, compliance, digital content, and, naturally, AI.
Over the past weeks, similar conversations have been taking place as our peer groups have been meeting across Europe and North America. Different settings, different disciplines, but a striking degree of overlap in what people are wrestling with.
Read moreOver the past months, I’ve changed how I work.
I stopped listening to produced music. I stopped trying to schedule creativity. I let focus loops run until they end on their own, and I follow a problem for as long as it continues to pull at me.
Sometimes that’s half an hour. Sometimes it’s three hours I can’t fully account for.
The result has been a different relationship with time. Hours blur. What remains are artefacts: shipped features, redesigned systems, problems that had been stuck for months finally giving way.
This feels like a form of hypercreativity that wasn’t previously possible…
Read moreLeadership is rarely tested in calm, spacious moments. It is tested when pressure is visible, time is short, and emotions are running high.
In those moments, emotional intelligence becomes a practical leadership skill rather than a nice-to-have. The ability to notice what is happening internally, regulate your response, and choose how you show up can make the difference between clarity and friction, trust and defensiveness, progress and stall.
This conversation with Jasmin Guthmann, VP Composable Consulting at Accenture Song and Community Chair at MACH Alliance, focuses on emotional intelligence where it matters most
Read moreWhat if the limits of your content are not set by AI, but by how well you understand and model it?
Artificial intelligence has become a practical concern for anyone working seriously with digital content. As organisations experiment with these tools, many discover an uncomfortable pattern: the results are impressive one moment and unreliable the next.
It is tempting to explain this inconsistency in terms of immature technology. Better AI models, better prompts, better guardrails. Yet, in conversation after conversation, a different explanation surfaces. The problem is not primarily what AI does with content, but what it is given to work with.
In a recent member call with Marc Salvatierra, Senior Product Manager for Web Content Operations at ICANN, and a long-time practitioner of content modelling, the focus was not on AI tactic…
Read moreContent engineering is entering a new phase. In 2026, it is no longer only about structure and reuse, but about designing content so it can work effectively with AI, systems, and people across complex environments.
In this member call, Rafaela Ellensburg will share how she is thinking about content engineering right now, grounded in practical experience rather than predictions or hype. The focus is on what is genuinely changing, what still matters, and where teams risk overcomplicating their work.
Read moreConversations about AI and the web increasingly arrive with an implicit countdown attached.
In a recent member call with Tom Cranstoun, there was certainly a sense of acceleration.
Tom has spent many years working at the intersection of CMS platforms, accessibility and emerging AI-driven architectures, and is currently writing a book on what he describes as the web’s ‘invisible users’. AI agents are already interacting with websites. Discovery and comparison behaviours are shifting.
Read more“The best documentation is written by the people who use it.”
That sentence, offered almost in passing by Milana Cap, neatly sums up a decade and a half of hands-on experience with open-source documentation.
Milana Cap is a WordPress engineer at XWP and a long-standing lead in the WordPress Documentation Team. She has spent more than a decade working inside one of the world’s largest open-source communities, first as a contributor and later as a maintainer and organiser. Few people have seen as many documentation initiatives start, stall, recover, and evolve as she has.
Read moreStanding out in front of around 100 digital leaders is no small task.
That was the challenge facing contestants at CMS Idol 2026, hosted during CMS Kickoff 26 in St. Pete, Florida, in the striking surroundings of The James Museum. The room was filled with architects, strategists, product owners, and practitioners. People who spend their days making hard decisions about platforms, governance, and delivery, and who are not easily swayed by surface-level demos.
CMS Idol puts the outcome in their hands. By the end of the session, the vote was clear. Kontent.ai took home the CMS Idol trophy for the second year running.
What helped them stand out this time was not novelty, but relevance.
Read moreSorry folks. An AI prompt is not a product demo in 2026. It’s no longer magic, and we’ve seen it all before. It certainly isn't content management, and it distorts customers’ perception of value. We need something else.
CMS Kickoff is a fantastic event that provides me with the insights and perspectives I need for a year in the CMS industry. However, I think I was the only person to demo a content management UI this year.
You can achieve great things with AI, but in a sea of workflow automations and wait animations, two things seem to have disappeared from the agenda. It’s hurting the industry.
Read moreWhat matters just as much is who actually shows up for the conversation.
Looking across recent perspectives from industry analysts IDC, Forrester and Gartner, and practitioner-led recognition such as the CMS Critic Awards, a number of the vendors joining CMS Kickoff 26 are already well recognised:
Read moreWe began 2026 with an uncomfortable conversation about green technology and greenwashing.
Our very first member call of the year was an unusual session with Gerry McGovern, setting a very different tone for how we might talk about technology in 2026. Framed as an informal launch of his new book, 99th Day: A Warning About Technology, the session challenged some of the most familiar narratives in digital and technology leadership.
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