We live in an era when healthcare is getting more complex, not less. Health literacy is low, due to a combination of the complexity of the system, the complexity of the human body, and the state many people are in when they get to their providers. 

Patients and their families or friends are stressed, scared, and struggling to focus at the times they most need to use our websites, read our articles, or interact with our devices. This can lead to anything from higher costs to misused prescriptions.
 
Where do content creators come in? In our digital world, content strategy can be the key to educating and guiding patients and families, helping them to better work with their healthcare providers. 

Marli Mesibov works as a content strategy lead at life sciences firm Verily and in a recent member’s call, she introduced us to the concept of health literacy and shared examples of how content strategy can impact health.