Too often, content models are developed with no consideration of the system in which they have to operate. This leads to a horrible editorial experience, which is one of the overlooked topics in today’s digital workplace.
In Real World Content Modelling, the new book by Deane Barker, he examines how content actually gets modeled inside a content management system.
Read moreIt’s not so long ago that content management systems were something you installed on your own servers and then replatformed every couple of years. At the same time most content teams either struggled to catch up or complained about how the system was holding them back. Either way, content was usually created somewhere other than in the actual CMS.
Today the vendor marketplace is crowded with new options that almost makes the old way of doing CMS look medieval. Innovative tools are driving new ways to communicate, new ways to collaborate and a strengthened focus on content as a strategic asset.
Building on 20 years experience as a CMS vendor, Kentico Kontent aims to address the shortcomings of the old approach by moving to content as a service and enabling increased flexibility in terms of creating your own content stack.
Read moreWith digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?
It has been almost 2 years since Carrie Hane published the Designing Connected Content book together with Mike Atherton. In our recent member conference call, Carrie shared learnings from after the book went to print.
Do you have too much or too little content on your website?
Most Boye members would lean towards too much, but in private would confess to having way too much content. The examples I’ve heard in the past decade of Boye group meetings are plenty, with websites and digital communication teams drowning in content.
Training, better tools, governance, centralisation of content creation are all different approaches to trying to solve content overload, but maybe there is a better way?
I moderated a recent group meeting in London focused on digital leadership, where social media analyst & emerging platforms advisor John Atkins from Shell shared their fundamentally different approach as shown below.
Read moreIn most communication departments focus is shifting from quantity to quality. The development is no surprise, since the web is overflowing with content, and every second an article tumbles into the abyss of yesterday. As a result the concept of evergreen content is more popular than ever.
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