This was relatively simple, but it saved 20 hours of mind numbing work each week for that team. It wasn’t optimal, but it worked, and it allowed us to showcase quick results and gain support for increased work with automation, which is what a pilot project should be aiming for.
Read moreShell rethinks the content creation process
Do you have too much or too little content on your website?
Most Boye members would lean towards too much, but in private would confess to having way too much content. The examples I’ve heard in the past decade of Boye group meetings are plenty, with websites and digital communication teams drowning in content.
Training, better tools, governance, centralisation of content creation are all different approaches to trying to solve content overload, but maybe there is a better way?
I moderated a recent group meeting in London focused on digital leadership, where social media analyst & emerging platforms advisor John Atkins from Shell shared their fundamentally different approach as shown below.
Read moreHow Hapag-Lloyd changed the game on social media
While everyone is fighting for attention on Facebook and the usual social media channels like Twitter, users are increasingly moving their social activities to messenger apps. Marketers need to follow, and messenger apps do in fact offer many opportunities.
Read moreUPM explores the one page website
Microsites tend to be everything but smart little websites. They are overcrowded with information, complex to navigate, outdated shortly after launch and impossible to maintain. One page websites aim to change all of this by providing the user with enough information on a single page to make a decision and act on it.
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