Shell rethinks the content creation process

Do you have too much or too little content on your website?

Most Boye members would lean towards too much, but in private would confess to having way too much content. The examples I’ve heard in the past decade of Boye group meetings are plenty, with websites and digital communication teams drowning in content.

Training, better tools, governance, centralisation of content creation are all different approaches to trying to solve content overload, but maybe there is a better way?

I moderated a recent group meeting in London focused on digital leadership, where social media analyst & emerging platforms advisor John Atkins from Shell shared their fundamentally different approach as shown below.

Read more

UPM explores the one page website

Microsites tend to be everything but smart little websites. They are overcrowded with information, complex to navigate, outdated shortly after launch and impossible to maintain. One page websites aim to change all of this by providing the user with enough information on a single page to make a decision and act on it.

Read more