Marketing wants this. Development wants that. What is a digital leader to do?

When you look at how to speed up a complex digital project and deliver high-quality end-user experiences, the palette of options placed in front of you is daunting. It’s never a binary decision what to do next.

What I’m seeing experienced digital managers do—when their organizational challenges get too wild—is to put shared tools in front of di!erent teams with di!erent needs. That way, they nudge their divergent teams to work together on advancing projects.

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Artificial intelligence: How to capitalise on the huge potential

If you’ve been working with digital for the past years, you have probably heard of mobile-first. When mobile-first was introduced by Google in 2010, it had a tremendous impact on how solutions were developed. Programmers and others started to think about smartphones and tablets before thinking about desktops and this required a huge change in thinking and also led to a fair share of confusion.

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Navigation is for losers!

The digital game is seemingly always changing and today there’s yet another major shift happening in the way we design websites and apps. I’ve been in endless meetings with heated discussions over website or app navigation and information architecture. Should the navigation be aligned following departmental structures, product lines or copied from the competitors? Should it be on the top or to the left? Should we have 8 navigational items or 22? And so it continues

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The Making of ERS 2.0

There are many ways to launch a website and even more ways to use modern tools, frameworks and systems to build the underlying technical platform. Each with di!erent strengths and weaknesses. Thanks to Samuel Pouyt at the European Respiratory Society for sharing the below extensive and detailed technical case study of their new website at shared at a recent group meeting in European CMS Expert Group.

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The Future of CMS

I worked in marketing today with Christian Köhler and the German speaking Umbraco community at their annual festival.

Impressed to see how far Umbraco-founder Niels Hartvig has taken his open source software project since the initial appearance at the Boye conference in 2005.

I shared my take on the direction of the marketplace and learned quite a bit at the intersection of content, commerce and community.

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10 Employee Experience Professionals to Watch in 2017

Most organisations are undergoing radicalchanges on many fronts. Rapid evolution onthe digital and technological fronts andchanging demographics within theworkforce are challenging conventionsacross sectors and industries. Thecombination of a new generation enteringthe workplace with fresh skills, approachesand expectations and experienced seniorsstaying on for longer means that we need tofundamentally rethink the workplace – and how we design the employee experience to make the best of this new reality.

Creating a harmonious workplace is not a new discipline, but it takes more focus and cross-departmental e!ort and coordination than ever before to get it right – given the rapid pace of change. Creating good customer experiences and mapping smooth customer journeys have been ways of gaining market share across sectors and industries for ages. Many organisations are becoming acutely aware of the importance of creating equally good experiences for their workforce if they are to attract and retain the best talent now and in the future. This growing focus on the employee experience requires skilled and experienced professionals to take the lead, bring together the may strands and pave the way ahead.

We have identified 10 pioneers who in their respective ways are making waves in terms of improving employee experiences. Some lead software start-ups, some are independents and some work for complex global organisations – privates as well as NGOs – where they are making a notable difference.

We’ll be watching these bright individuals

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