Across all industries, organizations are exploring how to leverage the power of Generative AI. Everyone is talking about AI today, but how can you take advantage of this in the content management world? How can you leverage all the content you’ve created and combine that with AI to provide a great experience for your customers?
In a recent members’ call we heard from Nicole Rogers from "Generative AI Copilots" - startup ai12z. Nicole shared how Generative AI can be combined with your content and your CMS to enhance your site visitors’ web experiences. Examples of how you can incorporate this technology right on your website includes:
A chatbot in the corner of your website to answer your site visitors’ questions about your products and services.
Digital assistants (aka “copilots”) to help them along their journey, providing personalized recommendations and assisting in completing tasks like making a purchase.
AI-powered search to respond to your users’ search queries with detailed summaries.
Read moreThe hype around that thing called AI can be deafening and it’s quite overwhelming to try to stay on top of all the seemingly relevant AI developments.
To help us untangle what’s really happening and the impact it is having, we recently invited digital platform product lead Seb Barre from TELUS in Toronto to walk us through how he sees the big picture and notable changes.
Seb made the interesting point that we are entering a new do-it-yourself era for generative AI. While the first wave (last year) was dominated by large, proprietary offerings, including OpenAI, today other options have arrived on the scene, which allows organisations to seize new use cases and also approach it with more flexibility and lower cost attached.
As expected, it became a 30-minute packed member’s call on large language models, action models, new devices, privacy, how search is failing us, open source and much more. Seb shared plenty of interesting tools and also shared how to get your organisation to embrace AI.
Read moreWith 3 chatbots in production and one more launched during the height of COVID19 in April, Danish insurance firm Tryg saw a substantial usage increase and also learned a few valuable lessons.
Aiste Hoffbeck is digital front runner at Tryg in Copenhagen and recently joined our member conference call series to share insights on their chatbots.
Read my notes from the call, including some additional perspectives from the Q&A.
Read moreIf you’ve been working with digital for the past years, you have probably heard of mobile-first. When mobile-first was introduced by Google in 2010, it had a tremendous impact on how solutions were developed. Programmers and others started to think about smartphones and tablets before thinking about desktops and this required a huge change in thinking and also led to a fair share of confusion.
Read more