The digital game is seemingly always changing and today there’s yet another major shift happening in the way we design websites and apps. I’ve been in endless meetings with heated discussions over website or app navigation and information architecture. Should the navigation be aligned following departmental structures, product lines or copied from the competitors? Should it be on the top or to the left? Should we have 8 navigational items or 22? And so it continues
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“We are all entitled to our opinion, but we share the same facts”
This was one of my key take aways from an inspiring session led by industry analyst Alan Pelz-Sharpe at a recent Boye peer group meeting in Boston.
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