What did we learn in 2024?

At this year’s annual end-of-year collab meeting in Hamburg, we took a closer look at what we have learned in 2024 by bringing together our local groups with an open invite to other community members, a few selected speakers and created a curated packed afternoon with a dozen lightning talks.

Attending this year was a bigger crowd than past years — a diverse set of digital leaders from large, complex and global organisations like Canyon, Jungheinrich, Lufthansa, OTTO alongside agencies such as Diconium and Thoughtworks as well as software firms like CoreMedia, Magnolia, Staffbase and a few other friends from near and far.

Employee communication platform software firm Haiilo hosted us in their charming offices, which was a fitting scene for learning and networking.

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How to ruin employee advocacy in three easy steps

Employee advocacy is when the people who work for your company take steps to promote their employer. It has become a really big thing in recent years, in particular given the rise of social media and the never-ending challenges with recruiting and retaining top talent.

Surprisingly according to Anne Frost, marketing and corporate communication can actually often be a part of the problem, if you want to succeed with your employee advocacy program. In a recent member conference call, she provocatively shared three easy steps on how to ruin your advocacy program.

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