Employee advocacy is when the people who work for your company take steps to promote their employer. It has become a really big thing in recent years, in particular given the rise of social media and the never-ending challenges with recruiting and retaining top talent.

Surprisingly according to Anne Frost, marketing and corporate communication can actually often be a part of the problem, if you want to succeed with your employee advocacy program. In a recent member conference call, she provocatively shared three easy steps on how to ruin your advocacy program.