What did we learn in 2024?

At this year’s annual end-of-year collab meeting in Hamburg, we took a closer look at what we have learned in 2024 by bringing together our local groups with an open invite to other community members, a few selected speakers and created a curated packed afternoon with a dozen lightning talks.

Attending this year was a bigger crowd than past years — a diverse set of digital leaders from large, complex and global organisations like Canyon, Jungheinrich, Lufthansa, OTTO alongside agencies such as Diconium and Thoughtworks as well as software firms like CoreMedia, Magnolia, Staffbase and a few other friends from near and far.

Employee communication platform software firm Haiilo hosted us in their charming offices, which was a fitting scene for learning and networking.

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Knowledge sharing in practice

What do I have to do to earn and deserve the key relationships that are going to get me where I want to go?

As one of the world’s leading authorities on the management of professional service firms, David Maister is among the top business thinkers in the world. His book on Strategy and the Fat Smoker; Doing What’s Obvious But Not Easy is a must-read for strategic thinkers.

Relationships play a key role when it comes to knowledge sharing, as trust is one of the vital factors that makes knowledge sharing work. To paraphrase the classic book title, investing time in both relationships and knowledge sharing is obviously the right thing to do, yet not easy.

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