Do you believe in magic at work?

Magic @ Work is here! Inner secrets from Christian Vandsø Andersen, a magician who is also VP at the LEGO Group.

The new book ‘Magic @ Work’ is a journey into the extraordinary and in a recent member's call, Christian told us more about the book, shared his perspective on combining magic and management, and even used a card trick to illustrate his point.

The book dives into the mesmerizing world of magic and teaches the reader how its principles can elevate your leadership, whether you're leading teams, projects, or even yourself. You can also discover the enigmatic techniques that magicians use to captivate audiences and apply them to leadership, innovation, and influence.

There’s more in the book, incl. the first publicly available documentation of the leadership model at the LEGO Group. The book is also written on a sad personal backstory, and we’ll get to that, but in the call, we started with Christian telling us about the idea behind the book, so let’s begin there.

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Pushing the needle on modern leadership

Farther, Faster, and Far Less Drama offers a simple but powerful set of leadership behaviors to align teams and accelerate progress.

From team leaders to consultants to stay-at-home parents, everyone wishes life could be less complex, but that often feels impossible.

In this new book that came out in April, Janice and Jason Fraser introduce the Four Leadership Motions, a method they have been using for decades to help all kinds of teams make fast, meaningful progress—including Navy SEALs, startup CEOs, and Fortune 100 executives.

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A smarter conversation on digital leadership

The conversation around digital leadership tends to go from somewhere between tech fascination and pretending that the rules of gravity don’t apply.

I’ve often wondered, why after all these years of doing digital, with many books covering each individual aspect of what that means, we haven’t had a handbook for leaders leading digital teams.

This is what Christian Vandsø Andersen, VP Digital at the LEGO Group, set out to write and in a recent member call he talked about his new book appropriately titled Wonderful digital leadership.

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Expert of the month: Jennifer Snyder

When it comes to digital, the museum community has repeatedly delivered engaging initiatives at the very forefront of innovation.

Still, when you go explore in the big sea of arts, history and culture and plan how to communicate and deliver a new exhibition, you can easily find yourself in seemingly uncharted territory, also when it comes to the use of emerging consumer technology.

Jennifer Snyder is Chief Digital Officer at Detroit Institute of Arts and has over a decade of experience in digital leadership roles in the museum world, including at SFMOMA and the Art Institute of Chicago. She’s one of many accomplished museum visionaries that are making museums an unexpected place for early indicators of what’s next.

Jennifer is also our expert of the month.

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Expert of the month: Adam Feldt

“Where you are based in the organisation matters much less today”

Do you need more why or are you ready for the how? Adam Feldt is Senior Manager, Digital Communications, Global Marketing and Communications at Topsoe, but as Adam says, titles in digital are of dwindling importance these days. What matters is how you can make an impact, in particular when it comes to sustainability.

Topsoe is a global leader in decarbonization technology, a complex B2B firm based just outside Copenhagen.

Topsoe has just executed a brand refresh to sharpen the focus on how the company is ready to do decarbonization at scale. Actually a brand refresh is some understatement; I would rather label it an award-winning global rebrand, including a complete overhaul of the digital channels. Adam was closely involved in this project as a digital leader and also has a fresh take on what comes next.

Adam is our expert of the month.

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Digital leadership is about making decisions

Leadership has always been about making decisions, but when it comes to digital, you tend to be dealing with many unknowns in a fast-moving and innovative marketplace.

Coupled with adapting to unpredictable market conditions, even following the best recipe have been tricky, to say the least, and the need for learning from the best and networking with peers has been higher than ever.

Together with Kontent by Kentico, we recently organised two breakfast briefings in Amsterdam and London. Both events looked at what lies around the corner when it comes to digital leadership, but our world-class speakers also shared some of the key decisions they have made.

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Building websites for environmental sustainability

The Internet has a larger footprint than the airline industry, yet we continue to build new digital marketing campaigns, launch new domains, use high resolution for video calls and insist on impressive visuals on our digital presence.

Fortunately, thinking about website carbon reduction is actually win/win. James Cannings is Chief Sustainability Officer at digital agency MSQ and has been working with environmentally sustainable digital leadership for longer than most.

In a recent member conference call, he shared how sustainability also impacts our digital work, where to start, and the 3 layers in building for sustainability. In this post, you’ll find my notes from the call, slides, recording and links for your to make progress on your digital sustainability journey.

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How enterprise leaders can streamline their website program

The effects of physical distancing have created a lot of opportunity to increase loyalty from existing customers, and capture new ones, via your website. There's also the risk of losing customers and brand value if you can't accommodate their shifting expectations.

That all means companies need to do more to support their customers via their websites. And the economic impact of everyone staying indoors means that a lot of companies are cutting budgets and staff. They need to do more, with less, in a complex environment.

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Experience and Operations: Better Together

Big companies have big websites. And leaders of those websites are focused more than ever on experience - how visitors move through the site to accomplish whatever they’re trying to do, and how those visitors feel as they do it. Experience is not just a buzzword; it’s a new(-ish) way of thinking about how to serve customers, and it’s top-of-mind with business leaders for many good reasons.

But seldom do I see the same level of care and attention paid to operations, and that’s a shame. Because the best experiences in the world can’t get that way - and certainly can’t stay that way - without top-quality operations.

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