“The Narrative Age” is a new book that came out in April written by our friend and Staffbase co-founder Frank Wolf. It provides compelling insights into how successful narratives go beyond storytelling to create messages that inspire change and support success

In a world where story and narrative are often used interchangeably, understanding their distinction holds the key to giving organizations a significant edge in building compelling, authentic connections with their stakeholders. “The Narrative Age" explores how the world's most successful organizations and movements, from SpaceX to DeBeers to the Barbie movie, have harnessed the power of narratives to inspire their audiences.

The Narrative Age makes you think differently about the way you perceive the role of communications in shaping organisational vision and direction. It offers a roadmap to navigate the complexities of modern communication and stakeholder engagement with confidence and clarity.

In a recent members’ call Frank joined us for an informal book launch. He shared a few slides (download as PDF) and we talked about the book. The conversation, as per tradition, started with ‘why’ - what was it that triggered our dear friend Frank to write 200+ pages on narratives?