Room: Lounge

As an industry, we have a critical role to play in reducing our environmental impact. The demand for data centers and digital devices is contributing to rising carbon emissions, excessive water usage, and increasing e-waste. Yet, consumer demand still focuses on more features rather than on accessibility, usability, and performance. It’s time for a shift in priorities toward more sustainable digital best practices to lower our carbon footprint. 

High-performance, low-carbon digital solutions are not yet a top client demand, but they should be. In this talk, Mike will explore ways of engaging with clients to better understand and value well performing sites. You will gain insights into how to incorporate these practices into their projects, ultimately contributing to a greener digital landscape.

Join us to explore the high stakes of digital sustainability and discover how we can collectively move the industry to see less as more, ensuring a sustainable digital future for all.

Room: Bonjour

In recent years, the rise of Headless and Composable DXP solutions has introduced a new way of building digital experience and marketing stacks. This shift has brought with it a host of new terms and added complexity. While Composable solutions offer flexibility, they also come with unique challenges that many teams are unprepared for or underestimate.

Despite the growing popularity of Composable DXPs, traditional All-in-One DXPs remain a strong choice for many customers. Modern All-in-One DXPs have evolved, addressing many of the issues associated with the monolithic systems of the past.

In this session, I'll share our experiences with both Composable and All-in-One DXP solutions.

Despite the current hype, a Composable approach may not always be the best fit for every customer or team. I'll delve into specific challenges and mismatches we've encountered, highlighting situations where an All-in-One DXP is the more suitable solution for addressing specific needs.

Room: Lounge

Making sure your content can be found on your content-rich website is critical to ensuring visitors find what they seek, and - ultimately, to your website outcomes like conversion rate, bounce rates, customer satisfaction and loyalty. So why has site search and content discovery historically been so difficult to get right?

In this session, we’ll go on a brief walk through the history of search, focusing on the current state of the industry:
- What’s the impact of AI on search?
- What do we do when the next generation uses Tiktok for search?
- Is site search finally being something that marketers are able to update and analyze on their own?
- What’s happening with new search tools and how does it change our projects?

Room: Bonjour

Content is an important business asset, but there’s a lot more value in an organization than can be represented by its corpus of content.

In this session we’ll explore the intersection of knowledge and content management, and dive into the lateral discipline of Knowledge Management - what it is and the value it brings to an organization.

What types of information assets cross the boundary of content and represent organizational knowledge? What lessons can knowledge managers and content managers learn from each other?

We’ll ground those ideas with real world examples of CMS to capture, manage, and act on knowledge.

Room: Bonjour

What do websites and jigsaw puzzles have in common? More than you may think!

Kate, a lifelong puzzle enthusiast, has worked with digital accessibility, content strategy, and website redesign for the past six years. She realized that dissecting web page content and rebuilding websites became easier when she viewed her digital projects as puzzles. Kate uses her puzzle skills daily to identify key goals of websites, and design and build user-friendly web pages.

In this presentation, Kate will identify some of the skills she’s gained from doing jigsaw puzzles and explain how they have changed her perspective on digital content and helped her improve website user experiences.  

Room: Lounge

For those of you responsible for making CMS purchasing decisions, this is the session for you.

With over 20 years of agnostic CMS implementation experience, from Wordpress to AEM and everything in between, Chris will guide you through the critical factors and considerations involved in selecting the ideal CMS for your organization.

In a landscape filled with numerous options, choosing the right CMS can be a daunting task. It's not just about finding a solution that meets your current needs but also one that can grow and adapt with your organization. Our goal today is to equip you with the knowledge and insights needed to make an informed decision, ensuring your CMS choice aligns perfectly with your strategic goals.

Chris and the group at large will explore the essential features, evaluate the pros and cons of popular systems, and highlight key considerations such as scalability, security, and user-friendliness. By the end of this session, you will have a comprehensive understanding of how to select a CMS that not only fits your technical requirements but also supports your long-term vision.

Room: Lounge

Join this session to hear the behind the scenes journey of quebec.ca, a high-traffic website generating nearly 200 million page views annually, and its management by a dedicated small team.

Learn about the importance of acknowledging and correcting mistakes made during the project as we’ll cover the origins, growth, challenges and achievements of this project, including:

• An introduction to Quebec.ca, including its purpose and significance as a high-traffic website.

• The objectives behind Quebec.ca's establishment and the challenges it was designed to address, such as providing accessible information to citizens.

• The rationale behind the selection of TYPO3 as the CMS, in light of initial obstacles.

• An explanation of the strategy of initiating the project with a limited feature set.

• The significance of frequent updates and platform enrichment.

• Illustrative examples of features and improvements implemented over time.

• An overview of the team's growth process.

• Key lessons learned from the project and future prospects.

Room: Bonjour

Tech giants, startups, and agencies are all selling the transformative power of AI, and the CMS world is no exception. Both vendors and clients are afraid to be left behind, but making smart choices requires sifting through a mountain of hype and naysaying.

In the first portion of this session, Jeff will break down the building blocks of generative AI and machine learning, and explain the emerging categories of CMS-relevant tools that are built on top of it.

Then, we’ll discuss the experiments, successes, lessons, and sales pitches that event attendees and industry experts have witnessed firsthand. 

The digital landscape is evolving faster than ever before. From monolithic to headless to hybrid and now universal, companies navigating this shift are naturally focusing on reducing cost and time to value. They are also striving to formulate strategies and processes that ensure operational efficiencies and success. This is particularly crucial for enterprises that manage multiple brands within a vast digital ecosystem.

In this session, we will showcase L’Oréal's inspiring and transformative journey as they:

• Modernize and transition over 300 brand websites from diverse technologies to a unified and standardized platform.

• Speed up migration, reduce associated costs, minimize operational friction, and ensure a smooth transition with minimal risk.

• Create and industrialize a microsite factory that streamlines the creation of microsites for multiple brands.

• Foster stakeholder buy-in, accelerate adoption, and deliver a unified digital ecosystem.

We’ll take a close look at how L’Oréal is leveraging AI innovation and Kajoo.ai, the digital experience builder that empowers enterprises to automate the modernization of their DXPs by significantly reducing development time and expenses.

In today's digital landscape, the importance of user experience (UX) is universally recognized. However, in the rush to optimize for end users, many companies overlook a critical aspect: the real users of a Content Management System (CMS) are the content editors and managers. Providing an efficient, intuitive interface for these editors can significantly improve their work efficiency, speed, and overall satisfaction.

Most CMS platforms typically offer a limited set of editing interface fields, such as text fields, rich text editors, drop-down selectors, and asset pickers. These fields, while functional, often fall short of meeting the complex and diverse needs of content editors.

The Quebec Blue Cross encountered this very challenge and successfully addressed the issues their editors were facing. In this session, we will explore how they identified the problem areas and the innovative solutions they implemented to enhance their CMS interface.