Preston So (US)
VP Product at dotCMS
Previously worked in senior product roles at Oracle, GatsbyJS and Acquia
Lives in NYC and has written several books incl. “Immersive Content and Usability” in 2023
About Preston So
Preston (he/they) is a product executive with 20 years of experience in software, 17 years in content technologies, and 9 years overseeing product, design, engineering, and developer relations functions at organizations such as Oracle, Acquia, dotCMS, Time Inc., and Gatsby. He is Vice President, Product at dotCMS and the author of Immersive Content and Usability (A Book Apart, 2023), Gatsby: The Definitive Guide (O'Reilly, 2021), Voice Content and Usability (A Book Apart, 2021), and Decoupled Drupal in Practice (Apress, 2018).
Preston is a globally recognized authority on the intersections of content, design, and code. Named “the smartest guy in the field” by Content Strategy for Mobile author Karen McGrane in 2024, a top influencer in Onalytica’s “Who’s Who in Digital Experience” in 2021, and “probably the smartest person working in this industry right now” by Web Content Management author Deane Barker in 2020, Preston has been a programmer since 1999, a web developer and designer since 2001, a creative professional since 2004, a content architect since 2007, and a conversational and immersive designer since 2016.
Preston is a frequent presenter with 17 years of speaking engagements spanning over 50 conferences, including SXSW Interactive (2017, 2017 encore, 2018, 2022) and An Event Apart (2020–22) and keynotes in three languages. He has appeared in ZDNet, VentureBeat, SDTimes, and media outlets in Australia, Brazil, and Turkey. In 2017, he founded Decoupled Days, the first and only non-profit headless CMS and headless commerce conference, held in New York City and Albuquerque.
As Senior Director, Product Strategy at Oracle, he oversaw developer experience, developer relations, developer marketing, headless CMS strategy, and open-source strategy as a product leader for Oracle Content Management.
At Gatsby (now Netlify), Preston led the product and design teams for the general availability release of Gatsby Cloud, one of the most anticipated Jamstack product launches of 2019. As Director of Research and Innovation at Acquia, he launched and led the Acquia Labs innovation center, directed groundbreaking voice-driven experiences for clients like the State of Georgia and Nestlé Purina, and drove Acquia’s headless CMS and decoupled Drupal product strategy.
Previously, Preston oversaw the Entertainment Weekly website and its development team at Time Inc. (now Meredith), contributed to Drupal's open-source Spark initiative, operated a lauded freelance web and print design studio with a diverse clientèle across the United States and Brazil, and directed the 2012–13 redesign of The Harvard Crimson’s online edition, the first student-designed responsive newspaper site in the Ivy League.
Preston’s blog preston.so covers a diverse range of topics such as omnichannel content strategy and multimodal content design, conversational and immersive design, content management systems and architectures, modern digital experiences and full-stack development, and multimodal accessibility and inclusive design. Preston once gave free web development classes in public libraries and is based in New York City, where he can often be found immersing himself in languages that are endangered or underserved.
About dotCMS
dotCMS is a content management system that helps global enterprises with sophisticated content requirements create, manage and deliver content anywhere. The dotCMS platform is best suited for organizations across industries who manage multiple brands, websites, workflows and content types across multiple languages, and need a solution that is secure and scalable for a development team to work with, but also puts power into the hands of the content & marketing teams who regularly need to make content changes.
Brands such as Dairy Queen, Newell, Greensky, Chewy and Comcast have chosen dotCMS as their primary platform to scale their content operations and empower their marketing teams so they can reduce dependency development, enabling teams to go-to-market faster, without sacrificing the flexibility and security of their CMS.
Whether you're building a network of global websites, an employee intranet, customer portal, or single page web application, dotCMS helps you manage content, images, and assets in one centralized location and deliver them to any channel.
Founded in 2003, dotCMS is a privately held US company with a global network of certified development partners and an active open source community. dotCMS has generated millions of downloads and more than 100,000 implementations and integration projects worldwide. Notable customers include: Telus, Standard & Poors, Hospital Corporation of America, Royal Bank of Canada, Comcast, Thomson Reuters, Dairy Queen, City Furniture, Varo Bank, Lennox International, Firstmac and Newell Brands.
Blog posts with Preston
What’s Universal CMS all about (June 2024)
How Key Social Contracts Are Fraying In The Move From WCM To DXP (2021)