According to Sophia Zieger many organisations have a meaningless mission statement. Why is that and does it really matter?

In our recent member conference call, Sophia shared her perspective on the topic of working with purpose and asked some relevant questions like:

• Can you measure the impact of an authentic mission statement?

• What does purpose really mean?

• How does the purpose impact us as individuals, employees, consumers and society?

Sophia is based in Dresden, Germany, and as a part of her role at software firm Staffbase, she works with HR and internal communicators to drive change.