History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrade, the latest book by UK-based Paul Skinner, supports readers in leading enterprises that thrive by solving our most important problems.

It shows how businesses can create more compelling benefits for customers, build meaningful livelihoods for colleagues, and unlock superior returns for investors by 'repurposing' and revitalising the activities they engage in.

The Purpose Upgrade is his second book. It builds on Collaborative Advantage: How collaboration beats competition as a strategy for success, which argued that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organisation.