Infinite links and symbols

To quote Chris Justice, VP Operations at BL.INK:

“Content management systems have evolved to allow us to organize information so elegantly but they still fail when it comes to simplification of data.” 

According to Chris, QR codes and short links create the missing bridge between the consumer and the complex taxonomy of purchases, software errors, shipping instructions, restaurant menus and thousands of other use cases. 

In a recent member call, Chris focused on links, one of the fundamental building blocks of the Web, essentially left untouched by innovation until recently, yet a crucial part of a modern digital experience.

Paraphrasing Web co-developer Tim Berners-Lee who back in 1998 famously wrote Cool URIs don’t change, Chris said: Short links will live forever, but as you probably know the Web of 2022 is unfortunately full of broken links. That probably also goes for many of your marketing campaigns.

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Why I joined BL.INK

QR codes unite brands and consumers while providing usage analytics, inventory management, energy consumption statistics and much more.

Imagine proposing a sustainability program and profit center from a single QR imprint that requires an investment of 1/1000th of a cent per unit.

By linking sustainability and marketing, we open new avenues for innovation, decision making and product planning.

This is why I joined Bl.ink.

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