To quote Chris Justice, VP Operations at BL.INK:

“Content management systems have evolved to allow us to organize information so elegantly but they still fail when it comes to simplification of data.” 

According to Chris, QR codes and short links create the missing bridge between the consumer and the complex taxonomy of purchases, software errors, shipping instructions, restaurant menus and thousands of other use cases. 

In a recent member call, Chris focused on links, one of the fundamental building blocks of the Web, essentially left untouched by innovation until recently, yet a crucial part of a modern digital experience.

Paraphrasing Web co-developer Tim Berners-Lee who back in 1998 famously wrote Cool URIs don’t change, Chris said: Short links will live forever, but as you probably know the Web of 2022 is unfortunately full of broken links. That probably also goes for many of your marketing campaigns.