With “Seeds of Change” as the conference theme, PSEWeb 2024 focused on innovation and progress. A perfect venue to learn more about how those pushing digital forward in higher education are thinking differently.

The event was held in Olds, Alberta (<1 hour from Calgary) and brought together digital communicators and marketers in particular from Canada. The program was well curated and avoided the current trap of only talking AI, but rather packed with sessions covering most of the moving parts at the moment, including sessions on social media, internal communications, digital marketing, journey mapping and reducing your university’s digital carbon footprint.

I gave a presentation on how we might make digital smarter, safer and more sustainable based on insights from our peer group meetings in both North America and Europe.

Before moving onto my talk (see further down for recording and slides), let me share a few other highlights from my conference experience.