The stories that we tell ourselves drive behavior. The stories help us understand who we are and why we do what we do, but how can you actually get people to change their self story?

In our recent member conference call, Susan Weinschenk joined us from rural Wisconsin for a conversation on the power of self stories to drive behavior. Susan has a Ph.D. in Psychology and in 2013 she published "How To Get People To Do Stuff" where she describes the seven basic drivers of human motivation. Susan focuses on how to use human behavior research to dramatically improve the impact of your products and services.