Amazon has been changing how we shop online for years and every move of the online marketplace giant seems to have everyone’s attention. But why is that? And what is it that makes Amazon special?

In a recent member conference call, Jeppe Hamming, Head of Marketplaces, Amazon specialist and Partner in the Danish agency, Nørgård Mikkelsen dived into how Amazon does business and what that means for businesses looking to sell their goods via the platform. He also shared key insights into how you succeed on Amazon based on his vast experience onboarding and optimising the Amazon presence of multiple large enterprises.