Matt McQueeny (US)
Relationships & community lead at Konabos and also a Sitecore MVP
An active member of the CMS Experts community since 2022
Based in New Jersey
CMS Kickoff 25
Presentation: TBD
CMS Kickoff 24
Presentation: Earnfluencing: Bridging the Gap between Earned Media and Influencing
Slides: Download (PDF)
About Matt McQueeny
Matthew McQueeny's career trajectory is a mix of sports journalism, digital marketing, and leadership. Currently the Head of Relationships at Konabos, a comprehensive digital agency, Matthew has been in and of the industry for nearly two decades.
His academic journey is marked by a Bachelor's degree in Psychology from New York University, achieved in December 2003 and an MBA from Rutgers Business School, specializing in Entrepreneurship and Leadership, earned in 2022.
Matt resides in Sparta, New Jersey, with his wife, Melany, and their two young sons.
His career in digital media kicked off in 2004 with a focus on sports blogging. He began as a New Jersey Nets blogger for NJ.com, the online arm of the Newark Star-Ledger, and contributed to several renowned sports blogging platforms of the era. At the young age of 24, Matthew became the in-house writer, reporter, and "interactive marketing coordinator" for the New Jersey Nets of the NBA. This role sharpened his skills in digital journalism, blogging, audio, website production, early social media promotion, and email newsletters. His unique position allowed him to travel with the team, offering fans an exclusive glimpse into the inner workings of the sports world.
Transitioning to the digital agency realm, Matthew spent over a decade managing projects, strategizing, and spearheading digital marketing initiatives for such clients as AllState, Verizon, and Prudential Financial. His expertise with platforms like Kentico, Drupal, and WordPress was instrumental in these endeavors. Notably, his projects included collaborations with celebrities like Taylor Swift and the Pittsburgh Steelers, and he even appeared alongside NFL player Ryan Clark in a regional commercial.
Matt has a PmP (Project Management Professional) certification and a Certified ScrumMaster title. He is the co-founder of Big League Pillows, a direct-to-consumer company specializing in customizable sports jersey pillows licensed by all major North American sports leagues and teams.
Since 2013, Matt has been bitten by the podcast bug. He has hosted over 500 episodes across various platforms, including the Mix-Minus Podcast and Konaverse, and has been a guest on numerous other podcasts. His efforts have also included launching podcast properties for various organizations and personalities.
Since joining Konabos in April 2021, he has been instrumental in various roles, including sales, marketing, delivery, strategy, multimedia creation, and hosting. In 2023, Matt was also recognized as a first-time Sitecore MVP. His passion for connecting with others and leveraging digital media to highlight significant moments is a cornerstone of his professional ethos.
Blog posts by Matt
Earnfluencing: Bridging the Gap Between Earned Media and Influencing (CMS Critic, December 2023)