CMS Kickoff 25 Program

Held at the James in St. Pete on Jan 14 - 15

CMS Kickoff 25:
- who’s joining us?
- speakers
- tickets
- venue

The conference is tailored for everyone working with content management systems, from beginners to experts, and features 2 packed days with a carefully curated mixture of talks, workshops, activities and world class facilitators, thought-provokers, speakers and session leads.

On this page you’ll find the current program. Changes will happen as we do our best to curate the learning experience.

Program

Tuesday, January 14

8:30 - 9:30: Breakfast and registration

9:30 - 9:45: Welcome & Opening

by Chris Justice and our moderator Janus Boye, Boye & Co

Big topics for 2025

**9:45 - 10:15**
A moderated CMS Expert Q&A
featuring Nicole France (US)
Evangelizing different ways of thinking about content and new approaches to operations at Contentful

In this opening session, Matt Garrepy from CMS Critic will lead a conversation with Nicole France on what we need to know for 2024.

Nicole works as Evangelist, Director of Content at Contenful.

With a background as an analyst with both Gartner and Constellation Research, she’s also been almost 6 years with Fujitsu and worked in both the US and Europe.

A graduate of UC Berkeley, Nicole enjoys the outdoors, flying small planes, and embarking on yet another house project in her spare time.

TBD

**10:15 - 10:45**
Led by Titus Woo (US)
Architect for PayPal.com’s marketing experiences.

More details coming soon

10.45 - 11:15 Coffee & networking

**Leveraging AI for Hyper-Personalization of Customer Experiences**

**11.15 - 11.45**
Led by Makram Mansour (US)
Group Product Manager - Customer Experience Management at Intuit

In this session, we’ll cover

Going from macro-audience experiences to individualized experiences. How AI is helping advance hyper-personalization
How to QA/UAT all the hyper-personalized experiences before launch?
Moving from website search and sales/support chatbots into a Concierge AI Assistant
À-la-carte Personalized Pricing and Bundles

TBD

**11.45 - 12.30**
By Josepha Haden (US)

More details coming soon

12:30 - 1.30 Lunch

**TBD**

**1.30 - 2.30**
Led by Karla Santi (US)
Chief Executive Officer / Founding Partner at Blend Interactive

More details coming soon

2.30 - 3.00 Coffee & networking

CMS, AI and Content Governance at Scale

**3.00 - 3.45**
Led by Petr Palas (CZ)
Founder - Kentico and Kontent.ai

Contrary to the name, Content Management Systems are rarely used to manage content.

Most organisations use CMS as a content-entry tool, while the “management” part is often orchestrated using email, Excel and Word. That’s not scalable, nor efficient.

In this session, we will take a look at missing pieces of content governance and how CMS can/should support these. We will also explore areas where AI can help automate content governance in large-scale content operations.

TBD

3.45 - 4.30
Led by Matthew McQueeny (US)
Sales & Relationships @ Konabos and
2x Sitecore MVP

More details coming soon

4.30 - 5.00 Coffee & networking

5.00 - 6.00 CMS Idol 2025

Lasse Fredslund from Umbraco holding a unicorn during his CMS Idol 2023 demo

Help crown the next (and first) “2025 CMS Idol”! In this fast-paced, entertaining competition, contestants will have 6 minutes to showcase their system and try to win your vote.

If you like short demos, pithy commentary, and expert analyses, then look no further. This is the session for you. You'll hear thoughts from an expert panel of judges, but it's up to you to decide the winner.

Host: