While the pandemic has hit each industry and country differently, few are more hit than those relying on tourism. In particular those in destinations further away than a drive or train ride.

For our final member call in 2020, we looked to the home country of Santa Claus and heard from Stine Selmer Andersen at Visit Greenland.

Using her work with destination development and sustainability, Stine Selmer Andersen dived into the new reality and trends of tourism and gave a behind-the-scenes look into what you do, when you drive tourism to a country, which is practically impossible for foreigners to visit.

In other words, a different angle on customer experience, digital business development and the new normal.