We’ve been going through a huge shift in martech.

There’s no longer the need to pick between siloed best of breed (multiple platforms that need heavy configuration to work together) or a suite with all-in one capabilities. As Chief Martech Scott Brinker, said in a recent member call, it used to be an ‘x or y’ decision, but that’s now changing.

To quote:

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems.