Although most of us have to fill in too many forms, we rarely have a chance to look at the forms that our own organisation offers to users in a thorough way to find suggestions for improvements.

In a recent member call, Caroline Jarrett took us through her process for expert reviews of forms, with some of her top tips for making them easier to use and more effective. As Caroline simply said:

“The outside world sees you through forms”

Caroline is an expert on forms and has published several books on the topic. We started by trying something simple as paying for a parking ticket. As it turned out, also among the call participants, we look at forms quite differently.