Most marketers and digital ops teams are still busy asking “may I” when they ought to be pushing the envelope on innovation and innovating on what will make the company more resonant in the marketplace next month, quarter and year. 

In a recent member call, digital policy consultant Kristina Podnar asked the question: What if we could change that dynamic, deliver “just in time guidance” and push for faster and more frictionless market engagement? What if we applied the same type of approach to our digital ops enablement that we apply to our consumers?

Kristina talked through several use cases and shared examples of how marketing and digital ops teams are reinventing digital policies for enablement. She also shared her tips and tricks on how to help your colleagues around the globe get to the next level of enablement.