It seems only fitting that in my conversation with Vancouver-based Melissa Breker, she brings up the famous George Bernard Shaw quote on the problem with communication. The quote has never been more relevant in these times as we are dealing with the pandemic and fighting misinformation and it is also very fitting for the career path taken by Melissa.

As you probably know, it’s often an illusion that communication actually occurred. In recent years, Melissa has transitioned from almost a decade of content strategy work to being a change leader. Her focus is now even more on clarity and how to actually ensure successful implementation of change.

Melissa is also a Boye conference speaker and our expert first expert of the month in 2021. At her recent Aarhus conference appearance, she spoke about a few gaps that you need to know, but let’s first go back about a decade to understand Melissa’s background.