The usual trouble when it comes to digital projects tends to be around a slower than expected time-to-market for new projects, an unhealthy appetite for one-ring-to-rule-them-all monolithic vendors, and being locked-in on platforms you no longer or indeed never liked. Sound familiar?

San Francisco-based software firm Contentstack tries to tackle the problems coupled with the increasing demands from customers to deliver digital content experiences by taking a different approach than just going headless.