There is nothing better than shared purpose, shared values and value created for all involved. But how does that actually work? You have probably heard of community gardens, co-ops and other community-based initiatives where people come together, put in an effort and everyone gets an output. But how can that work digitally? Does it even work?

When everything we build digitally has some sort of commercial angle or way to create more value for the organisation building it, is it then true commoning? Or is commoning in the digital world quickly on its way to becoming the next greenwashing fad?

Helle Jensen is Experience Director at digital agency Valtech and in a recent member conference call, she shared examples of good, bad and unexpected angles on commoning in a digital context. You might be a part of it already without even knowing it. Helle discussed whether commercial commoning is actually commoning or just a fancy loyalty scheme and if psychological commoning is a trick or a treat.