This conversation was different. A seasoned group of martech pros discussing where personalization was really netting out. “Is that still a thing? Are we still on that?” The discussion turned from the topic itself to something more important.

What value do the features provide to business owners that don’t have the capacity or readiness to use them?

Much like my flying, (or setting the bar lower to the self-parking), car, if the technology were to magically appear, what would be my propensity to use it?